Boise the First to Offer Revolutionary Permanent Escape And Rescue Ladder for Residential Construction
National building materials distributor the first to supply
first-of-its-kind permanent escape and rescue ladder to Florida homebuilders
(ATLANTA) November 1, 2005 - PEARL Protected, creators of the revolutionary Permanent Escape And Rescue Ladder (PEARL), today announced its first commercial customer, Boise Building Solutions Distribution, a division of Boise Cascade. PEARL, a home safety device that is permanently installed into the wall space below upper-story windows, allows homeowners to quickly and easily escape or be rescued in the event of a residential fire or other home emergency. Boise, a national leader in building materials supply and distribution, will immediately begin distribution of the product to Florida's new home construction market and to its customers throughout the state.
Florida offers a tremendous growth market for PEARL. According to the National Association of Homebuilders, there were more than 180,000 new single-family homes constructed in the state of Florida during 2004. This growth is expected to continue, as well as the growing trend for homebuilders to build more second and third-story homes.
As one of the nation's largest building materials suppliers and distributors, Boise Building Materials Distribution provides retail lumber dealers, home improvement centers, homebuilders and industrial customers with the products and services they need through its 28 locations across the U.S. Boise will be the first commercial distributor to offer PEARL as a premium product to homebuilders looking to provide value-add products and services to homebuyers.
"Boise maintains a responsibility to supply builders with the most innovative and quality materials available," said Rick Hunter, Orlando branch manager for Boise Building Solutions Distribution. "By offering premium products like PEARL, we can help homebuilders improve their profit margins and sales with products and services that ensure the highest standard of homeowner safety and building design."
According to the National Fire Protection Association (NFPA), there were approximately 400,000 reported home fires in the U.S. in 2004, resulting in 3,190 civilian deaths, 13,700 civilian injuries and $5.8 billion in direct property damage. While smoke alarms, sprinklers and security systems are permanent devices used to detect or to extinguish dangers such as fire, PEARL is the first permanently installed ladder that addresses the need to escape and be rescued from these dangers. Unlike portable fire and other escape ladders, PEARL's "always there" functionality does not require residents to follow tedious assembly instructions in the midst of a crisis. To use, residents only need to Open, Throw and Go!™ - open the window, throw out the ladder and go to safety. PEARL is easy enough for children or the elderly to use, the two groups most susceptible to injury or death in residential fires.
PEARL also features:
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Fast and easy installation;
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A paint-grade wood cabinet, which allows homebuilders to match any interior décor;
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Sturdy materials and design that enable the ladder to support up to 1,500 lbs. at any given time, allowing multiple escapees to use the ladder simultaneously; and
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Wide anti-slip rungs with stand-offs on every step which allows families to Open, Throw and Go!™ to safety with ease.
"Statistics show that Florida's housing market is booming. Boise's decision to make PEARL available to homebuilders is a major milestone for the region's residential construction industry," said David Duley, co-founder and CEO of PEARL Protected. "With minimal investment, Florida homebuilders can provide added value and peace of mind to home buyers - while gaining a competitive edge in the marketplace."
For more information about the PEARL device or PEARL Protected, please visit www.PEARLprotected.com.
About Boise
Boise, headquartered in Boise, Idaho, manufactures engineered wood products, plywood, lumber, and particleboard and distributes a broad line of building materials, including wood products manufactured by the company. Boise also manufactures a wide range of specialty and premium products, including imaging papers for the office and home and papers for pressure sensitive applications, as well as printing and converting papers, containerboard and corrugated boxes, newsprint, and market pulp. Visit Boise's website at www.bc.com.
Boise, headquartered in Boise, Idaho, manufactures engineered wood products, plywood, lumber, and particleboard and distributes a broad line of building materials, including wood products manufactured by the company. Boise also manufactures a wide range of specialty and premium products, including imaging papers for the office and home and papers for pressure sensitive applications, as well as printing and converting papers, containerboard and corrugated boxes, newsprint, and market pulp. Visit Boise's website at www.bc.com.
About PEARL Protected
Headquartered in Decatur, Georgia, PEARL Protected is redefining the standards of home and fire safety through its patented, flagship product - PEARL - a revolutionary Permanent Escape And Rescue Ladder that can be quickly and easily deployed in the event of a residential fire or other home emergency. It is currently available through a variety of channels, including the nation's largest homebuilders and building supply distributors. PEARL can also be ordered directly through the PEARL Protected website (www.PEARLprotected.com) or via phone at 800.374.5737. PEARL will soon be available for in-store purchase at leading home improvement retailers nationwide.
Headquartered in Decatur, Georgia, PEARL Protected is redefining the standards of home and fire safety through its patented, flagship product - PEARL - a revolutionary Permanent Escape And Rescue Ladder that can be quickly and easily deployed in the event of a residential fire or other home emergency. It is currently available through a variety of channels, including the nation's largest homebuilders and building supply distributors. PEARL can also be ordered directly through the PEARL Protected website (www.PEARLprotected.com) or via phone at 800.374.5737. PEARL will soon be available for in-store purchase at leading home improvement retailers nationwide.
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For more information, contact:
David Duley, Co-founder and CEO
PEARL Protected
1.800.519.1887
david@pearlprotected.com
David Duley, Co-founder and CEO
PEARL Protected
1.800.519.1887
david@pearlprotected.com
For press inquiries, contact:
Hannah C. Bower
Bower Communications
404-247-1123
hannah@bower-communications.com
Hannah C. Bower
Bower Communications
404-247-1123
hannah@bower-communications.com
